Lagosians...Are you ready for the Williams sisters? The Williams sisters, Serena and Venus will this Tuesday, storm the city of...
The Williams sisters, Serena and Venus will this Tuesday, storm the city of Lagos for the tour tagged: "Venus & Serena Williams, Live in Lagos."
The Tennis legends will storm the city of Lagos on the last day of October as the first leg of the recently launched 'Breaking The Mould' (BTM) women's empowerment initiative that has already garnered local and international support. The tour was brokered by the Lagos Lawn Tennis Club and the "Breaking The Mould Initiative" (BTM).
While in Nigeria from the duo will set to inspire, motivate and mentor a broad range of audiences through a series of supporting initiatives through a lecture, gala dinner and an exhibition match which will also be the first time the sisters will pitch their strengths against each other on the Nigerian soil.
The famous sisters whose names are synonymous with the game of tennis will later on be Guests of Honour of a glamorous Gala Night put together in their honor by their hosts at the Federal Palace Hotel.
This exhibition by the Williams sisters the BTM believes will underpin its mission to recognize the role women play in shifting perceptions and encourage their development across all levels on the African continent. Connect Marketing Services, Octagon SA's West African affiliate (the architects of BTM), is coordinating the Nigerian element of the Williams Sisters' tour of Africa.
Tunji Adeyinka, Managing Director of Connect Marketing Services, states that "Breaking The Mould is an inspiring mechanism to help women - at various life stages of their lives - embark on a journey of self-belief so that they know they can achieve anything.
It will resonate with African women as a whole who are often the champions of change and encourage more women to do the same and we are proud to implement BTM in Nigeria."
The Venus and Serena's legendary biography serves to boost the morale of athletes and business people alike. Their life story displays a tale of passion, determination, hard work and self-belief that has triumphed over obstacles and circumstances to become World champions on and off the tennis court. And as such, it makes them ideal ambassadors for the inaugural BTM initiative.
Israel Jaiye Opayemi, Chief Strategist of Chain Reactions Nigeria couldn't agree more. "The Williams sisters' visit to Nigeria will help boost Lagos State as a destination for global sports tourism. We are excited to be involved in this campaign as we feel strongly that motivating women to break their own personal moulds, will have exceptional benefits for the future well being of Nigeria."
The significance of hosting the Williams' sisters in Lagos is a positive bonus for the Lagos State Government especially at a time when the state is planning to host a major sporting festival. It re-affirms Lagos State's visitor-loving personality and its objective to become a premium business, leisure, sporting and entertainment venue.
The BTM is an African Women's engagement initiative, which uses national and international women figures considered as Mould Breakers to showcase how women have achieved greatness across various portfolios. The aim of the BTM is to inspire and empower women particularly the younger generation by enabling them achieve their inner potential.
The Serena and Venus Williams have been adopted as the 2012 international "Mould Breakers" because the BTM believes they exemplify how determination, passion, hard work and self-belief can turn dreams into reality, despite obstacles.
The exhibition by the sisters will further boost the Lagos State governmental initiative to proactively promote sports. Lagos State is scheduled to host the National Sports Festival in November. The BTM on the other hand believes that the international tennis stars will "Break the Mould" in Lagos. Source: Leadership
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